A manifesto for the rebellious, audacious, obsessed, hot-blooded, weird, hypnotic, and emotional.
Get the first chapter, “Fuck Norms!” Learn how to punch society’s codes in the face, run like a hooligan through the corridors of entrenched power, and succeed — not by grinding down your prickly parts, but by going all-in on who you are.
You probably started hearing the whispers from a very early age, “Don’t create a ruckus. Stop being so weird. Forget that crazy dream.“
Sure, you could have a successful life, but only if you climbed the invisible ladder, ground down your prickly points, and marched in time like a dutiful soldier—so you would, in that awful phrase, “fit in.”
Yet, it doesn’t have to be this way. After all, history has shown that conventional thinking is the problem, not the people who disobey or transform it, right?
In Rare Breed, Sunny Bonnell and Ashleigh Hansberger, founders of the much-buzzed about branding agency Motto, offer a rallying cry. The book will teach you how to turn seven traits society condemns—Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, Emotional—and make them keys to your breakout success.
Packed with from-the-trenches advice, stories of renegade entrepreneurs and artistic provocateurs, Rare Breed shows you how to stop playing it safe, so you can succeed on your own terms.
Sunny Bonnell & Ashleigh Hansberger
All the Fire
“To all my Rare Breeds: understand this book isn’t a blueprint to success, as we all have to walk our own paths. But it will give you the strength to keep pushing. It’s a beautiful reminder that you are not alone.”
CHARLAMANGE THA GOD
NYT Bestselling Author, Black Privilege
Co-Host, The Breakfast Club
“A good dish doesn’t always start with a recipe, but with excellent ingredients, vision and confidence. In this book, through the passionate and talented writers Sunny and Ashleigh, you will find all the ingredients that can shape your path to success and your craft.”
CHEF DANIEL BOULUD
Renowned French Chef, James Beard Awardee
“In a business world that’s a vast sea of sameness, you’ve got to be different —really different—to stand out. RARE BREED is a radical guide for how to differentiate and draw customers to your company in droves.”
WSJ Bestselling Author
The Leadership Guy @ Inc Magazine
Meet the Authors,
Sunny & Ashleigh.
We’ll never spam.