What if you could turn your vices into virtues?

We started with a curious question, “What if you could take the parts of yourself other people criticize – traits they call defiant, dangerous and different — and turn them into your selling points?” In Rare Breed, we define seven so-called “vices” that society deems counterintuitive to your success and show you how to turn them into your superpowers.

“A beautiful reminder that you are not alone.”
— Charlamagne Tha God, 2x NYT Bestselling author

“Take what you need from this brazen rant and go!”
— Seth Godin, NYT Bestselling author

“A guide to strategic rebellion.”
— Mark Levy, creator of Your Big Sexy Idea®

rare breed
rare breed

What if you could turn your vices into virtues?

“A beautiful reminder that you are not alone.”
— Charlamagne Tha God, 2x NYT Bestselling author

“Take what you need from this brazen rant and go!”
— Seth Godin, NYT Bestselling author

“A guide to strategic rebellion.”
— Mark Levy, creator of Your Big Sexy Idea®

AVAILABLE AT THESE RETAILERS
THE 7 RARE BREED VIRTUES

Some people call them vices,
we call them virtues

Rare Breeds hurl themselves against the walls of business-as-usual to see what breaks.

Rare Breeds see realities other people can’t and have the nerve to try to bring it into being.

Perfectionism isn’t a bug for Rare Breeds; it’s their operating system. They’re all-in, always on, 24/7.

Rare Breeds come to the table with a fire and fury that puts others to shame.

Rare Breeds are strange. Know who else is strange? Astronauts. Poets. Nobel laureates. Artists. Inventors. Anyone who dares to do what makes us laugh, cry, swoon or gasp in awe.

Rare Breeds are spell-binding orators and seducers, leading the orchestra of people around them and inspiring others to fulfill their potential.

Rare Breeds feel things deeply and trust their gut. They channel their emotions and show up with empathy, kindness, and intuition.

MEET THE AUTHORS

Sunny Bonnell & Ashleigh Hansberger

✓   College dropouts.
✓   Came this close to giving in and conforming.
✓   Fucked norms. Founded Motto.
✓   Work seen in Starbucks, Target, Whole Foods, and hundreds more.
✓   Became the go-to idea people for global brands and startups.
✓   Featured in CBS News, Forbes, The WSJ, Entrepreneur, and Inc.
✓   GDUSA’s 25 People to Watch and Inc.’s 30 Under 30.
✓   Teach leaders and companies how to be the Rare Breed.
✗    Stopped being pains-in-the-asses and tried harder to fit in.

sunny bonnell ashleigh hansberger

Meet the Authors,
Sunny & Ashleigh.

sunny bonnell ashleigh hansberger

✓   College dropouts.
✓   Came this close to giving in and conforming.
✓   Fucked norms. Founded Motto.
✓   Work seen in Starbucks, Target, Whole Foods, and hundreds more.
✓   Became the go-to idea people for global brands and startups.
✓   Featured in CBS News, Forbes, The WSJ, Entrepreneur, and Inc.
✓   GDUSA’s 25 People to Watch and Inc.’s 30 Under 30.
✓   Teach leaders and companies how to be the Rare Breed.
✗    Stopped being pains-in-the-asses and tried harder to fit in.

Rare Breed is an original content series based on the book. Watch the Season 1 trailer that features seven cultural provocateurs like Charlamagne Tha God, Lewis Howes, Bretman Rock, and many more on how seven unconventional vices can be turned into standout virtues.

ENDORSEMENTS

All the Fire

rare breed book

“To all my Rare Breeds: understand this book isn’t a blueprint to success, as we all have to walk our own paths. But it will give you the strength to keep pushing. It’s a beautiful reminder that you are not alone.”

CHARLAMANGE THA GOD

NYT Bestselling Author, Black Privilege
Co-Host, The Breakfast Club

rare breed book

“A good dish doesn’t always start with a recipe, but with excellent ingredients, vision and confidence. In this book, through the passionate and talented writers Sunny and Ashleigh, you will find all the ingredients that can shape your path to success and your craft.”

CHEF DANIEL BOULUD

Renowned French Chef, James Beard Awardee
Award-Winning Restauranteur

Peter-01

“In a business world that’s a vast sea of sameness, you’ve got to be different —really different—to stand out. RARE BREED is a radical guide for how to differentiate and draw customers to your company in droves.”

PETER ECONOMY

WSJ Bestselling Author
The Leadership Guy @ Inc Magazine

F*ck Norms! (Get A Free Chapter)

In the F*ck Norms chapter of Rare Breed, you’ll learn how to punch society’s social codes in the nose and seize the advantages that lead change on your own terms. Get a first-look by dropping your email below.

We’ll never spam.