A manifesto for the rebellious, audacious, obsessed, hot-blooded, weird, hypnotic, and emotional.

“A beautiful reminder that you are not alone.”
— Charlamagne Tha God, NYT bestselling author

“A guide to strategic rebellion.”
— Mark Levy, creator of Your Big Sexy Idea®

“Take what you need from this brazen rant and go!”
— Seth Godin

 

Rare Breed a guide to success for the defiant dangerous and different by Sunny Bonnell & Ashleigh Hansberger
Rare Breed a guide to success for the defiant dangerous and different by Sunny Bonnell & Ashleigh Hansberger

A manifesto for the rebellious, audacious, obsessed, hot-blooded, weird, hypnotic, and emotional.

“A beautiful reminder that you are not alone.”
— Charlamagne Tha God, NYT bestselling author

“A guide to strategic rebellion.”
— Mark Levy, creator of Your Big Sexy Idea®

“Take what you need from this brazen rant and go!”
— Seth Godin

Get the first chapter, “Fuck Norms!” Learn how to punch society’s codes in the face, run like a hooligan through the corridors of entrenched power, and succeed — not by grinding down your prickly parts, but by going all-in on who you are.

AVAILABLE AT THESE RETAILERS
ABOUT RARE BREED

What if you could take the parts of yourself other people criticize and turn those so-called ‘vices’ into your superpowers?

You probably started hearing the whispers from a very early age, “Don’t create a ruckus. Stop being so weird. Forget that crazy dream.“

Sure, you could have a successful life, but only if you climbed the invisible ladder, ground down your prickly points, and marched in time like a dutiful soldier—so you would, in that awful phrase, “fit in.”

Yet, it doesn’t have to be this way. After all, history has shown that conventional thinking is the problem, not the people who disobey or transform it, right?

In Rare Breed, Sunny Bonnell and Ashleigh Hansberger, founders of the much-buzzed about branding agency Motto, offer a rallying cry. The book will teach you how to turn seven traits society condemns—Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, Emotional—and make them keys to your breakout success.

Packed with from-the-trenches advice, stories of renegade entrepreneurs and artistic provocateurs, Rare Breed shows you how to stop playing it safe, so you can succeed on your own terms.

THE 7 RARE BREED VIRTUES

Some people call them vices,
we call them virtues

Rare Breeds hurl themselves against the walls of business-as-usual to see what breaks.

Rare Breeds see realities other people can’t and have the nerve to try to bring it into being.

Perfectionism isn’t a bug for Rare Breeds; it’s their operating system. They’re all-in, always on, 24/7.

Rare Breeds come to the table with a fire and fury that puts others to shame.

Rare Breeds are strange. Know who else is strange? Astronauts. Poets. Nobel laureates. Artists. Inventors. Anyone who dares to do what makes us laugh, cry, swoon or gasp in awe.

Rare Breeds are spell-binding orators and seducers, leading the orchestra of people around them and inspiring others to fulfill their potential.

Rare Breeds feel things deeply and trust their gut. They channel their emotions and show up with empathy, kindness, and intuition.

MEET THE AUTHORS

Sunny Bonnell & Ashleigh Hansberger

✓   College dropouts.
✓   Came this close to giving in and conforming.
✓   Fucked norms. Founded Motto.
✓   Work seen in Starbucks, Target, Whole Foods, and hundreds more.
✓   Became the go-to idea people for global brands and startups.
✓   Featured in CBS News, Forbes, The WSJ, Entrepreneur, and Inc.
✓   GDUSA’s 25 People to Watch and Inc.’s 30 Under 30.
✓   Teach leaders and companies how to be the Rare Breed.
✗    Stopped being pains-in-the-asses and tried harder to fit in.

sunny bonnell ashleigh hansberger
ENDORSEMENTS

All the Fire

rare breed book

“To all my Rare Breeds: understand this book isn’t a blueprint to success, as we all have to walk our own paths. But it will give you the strength to keep pushing. It’s a beautiful reminder that you are not alone.”

CHARLAMANGE THA GOD

NYT Bestselling Author, Black Privilege
Co-Host, The Breakfast Club

rare breed book

“A good dish doesn’t always start with a recipe, but with excellent ingredients, vision and confidence. In this book, through the passionate and talented writers Sunny and Ashleigh, you will find all the ingredients that can shape your path to success and your craft.”

CHEF DANIEL BOULUD

Renowned French Chef, James Beard Awardee
Award-Winning Restauranteur

Peter-01

“In a business world that’s a vast sea of sameness, you’ve got to be different —really different—to stand out. RARE BREED is a radical guide for how to differentiate and draw customers to your company in droves.”

PETER ECONOMY

WSJ Bestselling Author
The Leadership Guy @ Inc Magazine

Meet the Authors,
Sunny & Ashleigh.

sunny bonnell ashleigh hansberger

Sunny Bonnell and Ashleigh Hansberger are the award-winning founders of Motto, one of the top branding and digital agencies in the country. From game changing startups to global companies, the pair teach leaders and organizations how to stand out and become the ‘Rare Breed’ in their category. They have been featured in CBS News, Forbes, Entrepreneur, American Express, Chicago Tribune, Forbes, Inc., the Wall Street Journal, among countless others, and have graced lists such as GDUSA’s Top 25 People to Watch and Inc. 30 Under 30.

F*ck Norms! (Get A Free Chapter)

In the F*ck Norms chapter of Rare Breed, you’ll learn how to punch society’s social codes in the nose and seize the advantages that lead change on your own terms. Get a first-look by dropping your email below.

We’ll never spam.