The Novogratz on Burning the Plan

Audacious Rare Breeds don’t really suffer from a lack of big, reckless, borderline ridiculous ideas. You know, because you’re like a piñata filled with wild, complicated dreams that no one else thinks can ever come true. You’ve gotten used to your close friends, siblings or parents grabbing you by the shoulders and shouting, “What the hell were you thinking?”

It’s the plan that keeps you up at night. Not making a plan, exactly, but the idea that you have to have one. Your career or your business will shape your future for decades. Why restrict it based on a plan that you won’t even stick to? Why not steer the ship based on your vision and what brings you satisfaction and joy? That’s a better way to get where you want to go, both in our view and that of Cortney and Robert Novogratz.

“We’ve always walked the fine line between balls and stupidity.”

The husband and wife design and architecture powerhouse, or as they are known The Novogratz, seem to excel at everything, including parenting. They’ve been creating gorgeous spaces for a living and playing for twenty-five years, including redesigning what seems like half of New York in their distinctive style that blends vintage and modern touches, reimagining entire city blocks, and renovating a Hollywood Hills castle with their seven—yes, you read that right—children.

“If you’re a risk taker, or if you’re creating the life you want to live, sometimes you have to go sideways in order to go upwards.”

They have books, their own retail brand, past shows on Bravo and HGTV, and a pretty audacious life. But how? How does this couple basically run the world while living a life that looks like a feature in Envy the Fuck Out of Us magazine?

The answer isn’t as complicated as you might expect. We asked them and they told us: Audacity.

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