A full-day immersion designed to harness the power of 7 unconventional traits to help your brand stand out and claim your marketplace position.
Let’s face it, most businesses are commodities. The question is, “How do you stand out?” Part masterclass, part workshop, authors of Rare Breed and acclaimed brand experts, Sunny Bonnell and Ashleigh Hansberger will teach you how to use 7 unconventional traits they’ve identified that will make your business the “Rare Breed” in its category.
The Rare Breed Workshop is inspired by the book that begs, “How far could you go when you punch the status-quo in the nose and make your differences your selling points?”
In Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, Bonnell and Hansberger identified 7 unconventional traits to unlocking your competitive edge. The workshop is designed to help companies of all shapes and sizes unlock the power of who they are to stand out and succeed.
Now, organizations everywhere are asking the dynamic duo to help them tap in to their unique DNA and stand out in a way that is anything but business as usual.
“This workshop blew us away.”
Annie Wang, VP of Marketing, Artnet
Get ready for a fully interactive, one-day workshop led by Motto’s founders and top thinkers. First, we’ll embark on a pre-planning session and do a deep review of the business. Your day is filled with fiery discussion, thought-provoking exercises, and audacious ideas to position your brand using the 7 virtues. The deliverable is a value-packed report with eye-opening insights and actionable recommendations you can start using immediately.
▸ Pre-Workshop Planning
▸ Materials Review
▸ Live Workshop in NYC
▸ Fun Branding Exercises
▸ Deliciously Catered Lunch
▸ Post-Workshop Report
▸ 2 Signed Copies of Rare Breed
Who’s Best Suited?
The Rare Breed Workshop is perfect for B2C, D2C, and B2B companies alike. If you’re struggling with how to make your brand stand out, and ready to rise above the status quo in your industry, this workshop is for you. We prefer small to medium groups where the right number of participants allows for intimate conversation and collaboration.
▸ Tech Companies
▸ Consumer Brands
▸ Small Businesses
▸ Startups and Disruptors
▸ Service Businesses
What’s the Investment?
The Rare Breed Workshop isn’t like other workshops. It’s designed to make your company think different, push boundaries and light a fire through your organization. It will elicit your very best and you’ll feel inspired to start and supercharged after you leave.
That’s why we tell you exactly what you’re going to get and what our fee is without playing games. The amount of work we put in is worth what you’ll get out once we help you organization see through a new lens. Travel expenses such as flight and hotel are not included.
▸ Total Investment: $20k
“When you’re running a conference, every person on stage is either a boon or burden to your credibility. Sunny and Ashleigh not only got one of the highest speaker rankings of the event, but also resulted in the largest discussion group in attendance.”
“The Rare Breed workshop focused on a salient theme and was highly engaging. It received the second highest number of people who joined organically and one of our 10 most viewed talks.”
“This workshop blew us away. Literally, exceeded our team's expectations by 100x.”